Auê (pronounced ah-wehh) is a Brazilian slang meaning good chaos, disruption: the energy, curiosity and creative movement that sparks transformation. We chose it because beauty is being reinvented, and we believe that young consumers, rainforest science and biotech innovation can reshape the industry together. Auê Natural represents intentional, regenerative, health-positive beauty grounded in nature and modern science.

For us, “natural” means more than compliant ingredients. It means biocompatible formulations made with Amazon rainforest bioactives, European biotech ingredients and plant-based systems that are better for your health and the planet. We avoid parabens, sulfates, silicones, phthalates, microplastics, synthetic fragrances.

• We use traceable, standing-forest ingredients sourced with Amazon rainforest communities.
• We blend biotech and nature to deliver high performance without harmful synthetics.
• We prioritise waterless or concentrated formulas.
• We avoid plastic bottles.
• We are impact-centered by design, measuring health, environmental and social impact from day one.
• We co-create with communities, scientists, formulators and harvesters: no shortcuts.

No. Never. Auê is cruelty-free, vegan and aligned with EU and UK regulations that prohibit animal testing.

Our formulations are designed for teens (13+) and adults who want healthy, cleaner, safer and more effective personal care. They are gentle enough for younger skin and powerful enough for adults.

You can purchase Auê products directly from our website. We will expand into selected retailers as we grow.

We love hearing from our community and we are proud to have been co-developing the brand with and for our community. Email us at hello@auenatural.com or find us on Instagram & TikTok at @auenaturaluk

We ship within the UK and Europe. We plan to expand global shipping soon.

UK orders typically arrive within 2 business days. EU orders take 5-10 business days depending on the destination.

Once your order ships, you will receive an email with a tracking link. Click the link to follow your delivery in real time.

Yes. Our plant-based surfactant creates a creamy and fast-foaming lather after 5-10 seconds.

Around 60 washes, depending on hair length and how often you wash. Equivalent to two 250ml plastic bottles.

Yes. It is pH-balanced, colour-safe and free from sulphates, silicones and drying synthetics.

We use seasonal Amazonian rainforest oils and butters combined with biotech-derived plant-based surfactants and other natural traceable ingredients. No parabens, phthalates, PEGs, synthetic fragrance or animal testing.

To ensure your bar is kept in good shape it should be stored properly. Keep it dry between uses, away from standing water, to extend its life. A shampoo bar.

Best for normal to oily scalps, or anyone needing detox, oil balance and scalp comfort. Follow with conditioner if your hair is dry or curly.

Glide it across clean, wet hair, focusing on mid-lengths and ends. Massage, leave for 2 minutes and rinse.

Use every wash if your hair is dry or frizz-prone. Otherwise, 2–3 times per week is enough.

Ours is waterless, silicone-free and plastic-free, using Amazonian oils and butters and a natural biotech conditioning agent instead of synthetic quats or silicones.

Yes. Murumuru butter and our plant-derived conditioning agent help smooth the cuticle and reduce frizz naturally.

It typically lasts c. 60 uses, longer than two conventional conditioner bottles, since it is more concentrated.

Ideal for normal to dry, frizzy, textured or wavy hair. Suitable for anyone who wants softness, slip and lightweight nourishment.

Swipe the stick directly onto clean face and neck, then blend with fingertips. Use morning and evening, or whenever your skin needs nourishment.

Brightening, soothing and antioxidant protection from camu camu, açaí, buriti and murumuru, balanced with biotech ingredients for long-lasting hydration.

Daily use typically lasts 6–8 weeks, depending on how often you reapply.

Our face is waterless, natural, microbiome-friendly, travel-safe and powered by seasonal Amazonian actives + clean European biotech. Zero synthetics, zero fillers. Only 100% natural-derived ingredients.

No. Auê Natural does not test on animals, and we follow strict EU/UK standards for cruelty-free formulation.

Yes. The formulation is non-comedogenic, lightweight and balanced for sensitive, dry, combination and normal skin.

Because body skin needs deep, spreadable moisture. Our butter format absorbs quickly while still delivering Amazonian oils and butters, and plant-based biotech-developed actives in a smooth, non-greasy texture.

Improves hydration, boosts skin elasticity, enhances circulation feel and leaves skin soft, nourished and naturally radiant.

Yes. Our body butter is free from synthetic fragrances, silicones, parabens, sulphates, PEGs and heavy occlusives. Please test it before applying in your body.

No. It is formulated to be a rich, fast-absorbing and smooth body care. We hand picked oils and butters that have are easy to penetrate on skin such as açaí and passion fruit.

With daily use, around 4-5 weeks, depending on how generously you apply.

Made with plant-based, rainforest-sourced ingredients, this formula prioritises naturally derived actives while avoiding unnecessary synthetics. We use an aluminium jar, which is infinitely recyclable and typically has a significantly higher recycling rate than plastic, helping reduce long-term packaging waste. By sourcing seasonal Amazon bioactives, we support standing-forest economies that help keep forests intact, while delivering effective, low-impact skincare.

Yes. All Auê formulas are free from: parabens, sulfates, silicones, phthalates, microplastics, PEGs, synthetic fragrances,
formaldehyde-releasing preservatives, mineral oils and petrochemical polymers.

We do not use synthetic fragrances. Our products are scented only with essential oils and natural oils compounds, carefully selected for safety, low- or no- allergen content and sensory wellbeing.

Not always. Nature offers incredible bioactives, but some synthetics serve specific clinical purposes. We select ingredients based on safety, performance and biocompatibility, and often pair our rainforest actives with plant-based biotech alternatives for effective, gentle results without the irritation associated with conventional actives such as retinol. In doubt, drop us an email at hello@auenatural.com

It may have expired, may not apply to certain items, or may not be combinable with other promotions.

If your order hasn’t shipped yet, contact us as soon as possible and we will do our best to cancel it for you.

A subscription allows you to receive your favorite Auê products regularly at a discounted price, without needing to
reorder.

You can update or cancel anytime via your customer account dashboard.

Yes, you can add products or skip upcoming deliveries whenever you need.

Subscriptions renew automatically. You can modify or cancel at any time before your next billing date.

If your question wasn’t answered, please reach out to us at hello@auenatural.com
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