Discover regenerative beauty.
Discover Auê.
Social Impact & Inclusion
Inclusive, gender-neutral care designed for healthier choices, measured by individuals served, product safety performance and high-naturality formulations aligned with SDG 3.
IMPACT ON HEALTH
We develop high-naturality formulas with no or low synthetic content, designed to support the skin barrier and scalp health. As we grow, we will measure % natural origin per formula, product . . . Read More
Bioeconomy & Communities
We support a standing-forest bioeconomy through seasonal harvesting that protects biodiversity and strengthens livelihoods. Working with trusted B-Corp partners in the Amazon rainforest, we h. . . Read More
Environmental Impact
We prioritise formulas with little or no water, compostable packaging, solid formats that save carbon and eliminate plastic bottles. Bio-based ingredients and low-waste production.
Recognition of our impact
We believe innovation should be recognised by peers, scientists and institutions, not just consumers.
- Innovators of the Year 2025 – ClimbUK
- Recognised for our material-led. . . Read More
Innovation & science
Innovation at auê is not about launching faster, louder, or trend-driven products. It is about rethinking the materials, formats and systems behind personal care, so performance, safety and p. . . Read More
Sustainability and impact-centred model through our entire value chain.
We believe beauty and personal care should support the body, not overwhelm it. Our approach is to design products and routines that are compatible, simple and grounded in real use.
We develop high-performance formulas using naturally derived ingredients, selected for both effectiveness and skin or hair compatibility. We prioritise mildness, balance and necessity, while maintaining performance.
We encourage simpler, age-appropriate routines and a more balanced view of beauty, moving away from pressure, overconsumption and unrealistic expectations.
Auê was built as a response to a linear system shaped by water, plastic and excess. We design products differently, reducing resource use while supporting regenerative supply chains.
We work with ingredients sourced from the Amazon rainforest bioeconomy, supporting value chains that help keep forests standing and create income linked to preservation rather than extraction. We prioritise seasonal harvesting cycles and avoid overharvesting.
We prioritise paper-based and low-impact packaging, designed to reduce waste and simplify end-of-life. Our solid and waterless formats remove the need for many single-use plastic bottles, replacing them with lower-impact alternatives.
We believe climate impact in beauty is shaped by how products are made, transported and used. Our approach is to reduce emissions across the full system, from formulation to packaging to logistics.
By reducing water content, we significantly reduce product weight, leading to lower transport emissions and reduced packaging needs.
We are committed to measuring and reducing our emissions in line with recognised frameworks (SDGs and IRIS+). We are committed to the SME Climate Hub.